Monday, January 25, 2010

Top Shelf at the Box Office! 1/25/10


1. Avatar- $36M/$553M
Avatar just isn't going to go away anytime soon. More than likely by this time next week it will have surpassed Titanic as the highest grossing film of all-time. This week it hurdled over The Dark Knight as the #2 domestic release. Not only is Avatar not dropping on a percentage basis every week, but it's soundly beating every high profile release that challenges it. Remarkable feat. Who would've thought that a movie about a bunch of smurfs who look like they've been rolled through a taffy puller would be such a hit.

2. Legion- $18.2M
The best thing I can say about Legion is that it's pretty much already made up its production budget of $25M. As far as box office goes, this is pretty much standard haul for a January action flick.

3. The Book of Eli- $17M/$62M
A pretty respectable drop of 48% leads Denzel's post-apocalyptic actioner to an impressive tally.

4. The Tooth Fairy- $14.5M
I want to bash The Rock mercilessly here, but the fact remains that 14.5M is a damn sight better debut than I would've hoped. And as much as I hate to admit it, he's the man when it comes to family films right now.

5. The Lovely Bones- $8.8M/$31.6M
Sure it's only the 2nd week in wide release for Peter Jackson's adaptation of the hit novel, but this has to be considered a disappointment. A high profile director, with an A-list cast, producing a work based on one of the most beloved(and controversial) books in years and it's numbers are pretty pedestrian.

6. Sherlock Holmes- $7.12M/$192M

7. Extraordinary Measures- $7M
When asked about this film's disappointing opening, a rep from CBS films stated that the storyline about a father trying to save his children's lives made it a tough sell. Um, no. That's an idea that sells quite well. The reason this tanked is that it looked like a TV movie, and it was marketed like a TV movie. Nobody's going to pay for that. Relatively strong word of mouth might help them out when DVD release is upon us, but this one's already dead in the water at theaters.

8. Alvin and the Chipmunks: The Squeakquel- $6.5M/$204M
I took a couple weeks off in hopes that I wouldn't have to type that excrutiating title again, and yet here it remains. What's wrong with you people?

9. It's Complicated- $6.19M/$98.6M

10. The Spy Next Door- $4.75M/$18.7M

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