Monday, February 22, 2010

Tops at the Box Office: 2/22/10


1. Shutter Island - $40.2M

The 4th collaboration between legendary director, Martin Scorsese, and Leonardo Dicaprio earns the duo their biggest opening weekend yet, surpassing The Departed's $27M. The marketing campaign, obviously effective, seemed limited and underwhelming compared to typical Dicaprio/Scorsese projects. Paramount moved the film's release date back several months in order to focus on The Lovely Bones, an experiment which failed miserably, although the push back was that Shutter Island received many more weeks of promotion. Critical reviews have been largely positive, and competition remains weak at this point of the movie season, so expect Shutter Island to be around for awhile.

2. Valentine's Day - $17.2M/$87.4M

Last week's champeen to a modest dip, likely because all the single chicks who didn't have dates last week feel safe enough to go see it alone now without fear of being spotted.

3. Avatar- $16.1M/$688M

Actually moved up a spot compared to last week, partially due to it's continued blistering pace, and the lack of major releases.

4. Percy Jackson & The Olympians: The Lightning Thief- $15.3M/$58.8M

Not exactly Harry Potter numbers, but a reasonably strong 2nd week for the boy god's first adventure.

5. The Wolfman- $9.85M/$50.3M

Ouch! The Wolfman got bitten by a sophomore jinx, slipping nearly 70% in it's second week. Considering it's $100M budget, the film will likely return a profit with it's international tally($47M to date), but this has to be a disappointment and a likely deathknell for the franchise.

6. Dear John- $7.3M/$66M

7. Tooth Fairy- $4.5M/$49.9M

8. Crazy Heart- $3.02M/$21.6M

Jeff Bridges' Oscar nomination continues to reap benefits for Crazy Heart, only dropping 29% from last week, nearly three months since it's theatrical run began.

9. From Paris with Love- $2.5M/$21.2M

Bald headed Travolta compares less than favorably to fat, female Travolta.

10. Edge of Darkness- $2.21M/$40.3M

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