Thursday, July 4, 2013

New Posters for 'The Wolverine', 'Jobs', 'Machete Kills', and 'Runner Runner'


A superhero film set in Japan and dealing with the samurai code of honor deserves a poster that reflects those aspects, and that's what 20th Century Fox have done for The Wolverine. Delivering yet another sterling image, Fox deserves a ton of credit for the what has been an unusually creative marketing push that will hopefully be rewarded when the film opens on July 26th.


Open Road Films have their work cut out for them getting us to buy into Ashton Kutcher as Steve Jobs, and one way they may be able to do it is with a smart promo campaign. The first poster for Jobs is really well done, utilizing the old Apple color scheme to creative an impressive image. Directed by Joshua Michael Stearn (Swing Vote), Jobs opens on August 16th and follows the tech genius' career from the founding of Apple to the launch of the Ipod.


The guy Ashton Kutcher replaced on Two and A Half Men also has a movie on the way, and he's featured on the latest character poster for Machete Kills. Charlie Sheen, under his real name of Carlos Estevez, is the President of the United States in Robert Rodriguez's violent sequel, and in this film the POTUS is packing some serious heat. Between him and Jamie Foxx waging war with a rocket launcher, it's a new era ass-kicking movie Presidents. Machete Kills opens on October 4th and stars Danny Trejo, Michelle Rodriguez, Jessica Alba, Lady Gaga, Demian Bichir, Sofia Vergara, Mel Gibson, Amber Heard, and many more.


Character posters are usually reserved for summer tentpoles or franchises, not gambling dramas, but when the cast consists of Ben Affleck, Justin Timberlake, and Gemma Arterton you highlight them as much as possible. Runner Runner is directed by The Lincoln Lawyer's Brad Furman and has Timberlake as a college student who loses everything in an online gambling scam, with Affleck as the shady crime boss responsible. I'm expecting this to be a fall season sleeper when it arrives on September 27th.

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