Sunday, August 12, 2012

Tops at the Box Office: 'The Bourne Legacy' off to strong $40M opening


1. The Bourne Legacy- $40.3M
It looks like Bourne's legacy continues to be a strong one. While The Bourne Legacy's $40M haul is far and away lower than the last two films, Universal has to be happy because this one was facing hurdles the others never had to deal with. For one thing, losing Matt Damon as the star immediately set off red flags for many people. While Jeremy Renner has proven to be one heck of a franchise pro, this was his first shot at leading one on his own, and taking over for the popular Damon wasn't going to be easy. Much of the credit has to go to Universal's smart marketing strategy, which made it clear the Jason Bourne is very much a factor in the story, even if he's not there breaking bones and dodging bullets. The reviews from both critics and audiences have been solid, so don't be surprised if we start hearing more definite talk of a fifth film.

2. The Campaign- $27.4M
Political movies are usually a tough sell, which is why you see so many of them go the indie route or wind up on cable networks, but when you've got Will Ferrell and Zach Galifianakis those options are thrown out the window. For Ferrell, this is a pretty good number for him, tripling the entire theatrical haul for Casa de mi Padre. It's not often we get to see Ferrell in hard R-rated flicks like this, but when he does(like with Step Brothers) he tends to do well. The film certainly took some benefit from being thrust into the middle of the Presidential campaign season, and may have increased staying power because of it. For Galifianakis, he continues to find success when paired with others, but I'm personally curious to see what he can do when branching out a little more.
3. The Dark Knight Rises- $19.5M/$390M
4. Hope Springs- $15.6M
More proof that when you make movies designed for older audiences, they will turn out in droves. Opening on Wednesday, the combination of Meryl Streep and Tommy Lee Jones was enough to boost the marital comedy, which will likely hang around awhile since there aren't any movies similar to it on the horizon.
5.  Diary of a Wimpy Kid: Dog Days- $8.2M/$30.55M
A 43% drop from last week isn't bad, but it's clear this will likely be the smallest grossing of the three films so far. The first two did moderately well overseas, so it'll be interesting to see if that trend continues.
6. Total Recall- $8.1M/$44.2M
Floperooskie! If it wasn't clear that Total Recall was a bust after a ho-hum opening weekend, then the 68% 2nd week drop should tell the story quite nicely. Want an idea of just how bad it's tanked? The original 1990 film earned $260M worldwide, back when tickets were a fraction of the cost.
7. Ice Age: Continental Drift- $6.75M/$144M
8. Ted- $3.3M/$210M
9. Step Up Revolution- $2.85M/$30.16M
The Step Up movies have been waning domestically for years, boosted by foreign grosses hovering around $100M each. This time it appears that will no longer be the case, so we may be looking at the end of the franchise. *sad face*
10. The Watch- $2.2M/$31.4M
10. The Amazing Spider-Man- $2.2M/$255.5M


0 comments:

Post a Comment