Marvel's The Avengers shattered the box office into $1.5B pieces last year, along the way scoring the biggest opening in history with $207M. Now a year later, Marvel shoots into the record books again, as Iron Man 3 takes the #2 slot with a whopping $175M. This is pretty much unheard of to have what is essentially a "spinoff" of a popular franchise perform to such a level, and now Marvel can lay claim to having 7 of the top 25 openings in history. Worldwide, the film has already hit $680M, surpassing in less than two weeks the entire theatrical run of Iron Man 2. Don't expect this to slow down, either, as Marvel still has Thor: The Dark World coming up in just a few months. It'll be interesting to see just how long the Avengers momentum can last, and if it will extend to other Marvel properties such as The Wolverine. Audiences clearly loved it, earning it an 'A' CinemaScore suggesting that repeat business should be brisk, perhaps through the first couple of months of the
summer.
2. Pain & Gain- $7.6M/$33.9M
Nothing was going to hold up well opposite Iron Man's onslaught, and Michael Bay saw all young dudes, the target audience for Pain & Gain, flee in droves. The muscle-bound crime comedy tumbled 62% from last week, and will continue to be swallowed up as more tentpole features are right around the corner. It's still a moderate success if the $20M budget holds accurate, and it'll probably do strong business on DVD like most Bay films tend to.
3. 42- $6.2M/$78.3M
4. Oblivion- $5.8M/$76M
Tom Cruise is being beaten out by a baseball film starring an unknown actor. That should tell you all you need to know about how well Oblivion is performing.
5. The Croods- $4.2M/$168.7M
6. The Big Wedding- $3.875M/$13.2M
7. Mud- $2.15M/$5.1M
Adding a couple of hundred theaters, but still well below 600, Jeff Nichols' Mud is doing decent business as it begins to move into multiplexes. Slipping only 3% from last week, the film is being powered by what many are calling a tour-de-force performance by Matthew McConaughey (it certainly is), and early talk of a Best Actor nomination for him.
8. Oz the Great and Powerful- $1.8M/$228.5M
9. Scary Movie 5- $1.4M/$29.6M
10. The Place Beyond the Pines- $1.3M/$18.7M
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