As Robert Downey Jr. and the cast of The Avengers begin their salary beef with Marvel, they'll be pointing to the gargantuan numbers for Iron Man 3 as a feather in their collective caps. Only in its second full week, the film is already closing in on $1B worldwide, and has surpassed the haul of every other solo Marvel effort. But it's important to remember that Iron Man was a B-League hero before 2008, and Disney probably recognizes that as well. They may use that as a reason to close up shop on Iron Man, limiting him to when the Avengers assemble, and starting fresh with a new hero in hopes of capturing the same magic.
2. The Great Gatsby- $51.1M
Warner Bros. may be throwing a Gatsby-sized party at the better than expected $51.1M opening for Baz Luhrmann's adaptation, which up to now was looking like it could be one of the season's biggest flops. Once slated for an Oscar-qualifying run last December, the film was unceremoniously dumped at the beginning of summer, and with rumors of production woes and a skyrocketing budget circulating, there was every reason to expect the worst. It doesn't help that nobody could figure out why it was in 3D. But there was no denying the allure of the cast, and Leonardo DiCaprio was rightfully pushed as the biggest draw. Other than Luhrmann, he's probably the biggest winner out of everybody here, proving yet again his box office muscle and status as a Hollywood superstar. Luhrmann is already on the verge of banking his highest-grossing domestic feature yet, and although the 'B' Cinemascore is nothing to write home about, it's strong enough to suggest a solid second weekend. It'll be interesting to see how it fares overseas.
3. Pain & Gain- $5M/$41.6M
4. Tyler Perry Presents Peeples- $4.85M
In our interview with writer/director Tina Gordon Chism, she lamented having to debut her film against 'Gatsby' and Iron Man 3, and this is the reason why. Although it's not exactly clear if Peeples would have performed any better on a different date, as this is the first time Tyler Perry's name has been used to front a film he has little to do with creatively. So far it looks like his fans are perceptive enough to recognize the lack of his distinctive voice, and stayed away in droves. As for star Craig Robinson, his first foray into playing the leading man was a dud, and he'll look to recover as part of an ensemble in This Is the End.
5. 42- $4.65M/$84.7M
6. Oblivion- $3.86M/$81.65M
7. The Croods- $3.6M/$173.2M
8. The Big Wedding- $2.5M/$18.3M
9. Mud- $2.3M/$8.36M
10. Oz the Great and Powerful- $800K/$230M
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