First Trailers for Rom-Com 'Love, Rosie' Starring Lily Collins and Sam Claflin

A couple of months ago we had the film That Awkward Moment, about a bunch of guys who awkwardly fell in love when they weren't supposed to. And now we have a marketing campaign for the rom-com Love, Rosie, which wants you to plaster your most awkward moments all over Twitter where everyone can see them. Why? The answer is in the two new trailers for the film which stars Lily Collins and Sam Claflin.

Based on Cecelia Ahern's book, Where Rainbows End, the story follows the changing relationship between Rosie (Collins) and her best friend, Alex (Claflin). A random night of sex goes disastrously wrong, and gets kind of awkward, when the condom gets lost "up in there" and she gets pregnant. Oh, so that's why you should start tweeting embarrassing moments all over the place! The film charts everything that happens next and how it threatens to ruin their friendship and any chance at something more, although the central question does seem to be whether they were ever meant for more in the first place. The issues at play seem more serious than the cheeky attitude of these teasers, but maybe the full film gets edgier.

Directed by Christian Ditter, Love, Rosie has yet to gain a U.S. date.