Sunday, August 19, 2012

Tops at the Box Office: 'The Expendables 2' slugs out a tough victory


1. The Expendables 2- $28.75M
Looks like giving the fans everything they asked for didn't quite pay off the way Sylvester Stallone might have hoped. Boasting a bigger budget and bigger stars with the additions of Liam Hemsworth, Chuck Norris, and Jean-Claude Van Damme, not to mention supposedly larger roles for Bruce Willis and Arnold Schwarzenegger, The Expendables 2 still opened below the $35M debut of its predecessor. What does it mean? Honestly, we'll have to see what it does in the long term. The first film finished just above $100M domestic, but it was the massive $170M foreign haul that put it over the top, as our 1980s action icons still play quite well overseas. That will likely be the case this time, as well, because the melodic sound of gunfire is truly the international language. Don't believe all that love crap. The Expendables 3 is already being prepped(with Nicolas Cage!!!!), but if this film ultimately dies out early, don't expect to see it happen.

2. The Bourne Legacy- $17M/$69.6M
A 55% dip is probably more than Universal was hoping for, but it had to be expected considering The Expendables 2 was going to be their most direct competition. Still, the Jeremy Renner era is off to a strong start.
3. ParaNorman- $14M
I was hoping the stop-motion animated kiddie horror flick would do better, but $14M is par for the course for the genre. ParaNorman was a tough film to market, a family friendly zombie film from the folks who gave us the creepy and disturbing Coraline. The word of mouth has been phenomenal, however, so it's possible we see this film hanging around for awhile.
4. The Campaign- $13.4M/$51.7M
5. Sparkle- $12M
With the lowest theater count of any film in the Top 10, Sparkle performed admirably with the second highest per site average of the weekend, likely boosted by those hoping to see the final performance of Whitney Houston.
6. The Dark Knight Rises- $11.1M/$409.9M
7. The Odd Life of Timothy Green- $10.9M/$15.19M
Opening on Wednesday, the live-action Disney film has done far better than you would think given how ridiculous the premise is. Kid grows up from out of the ground and begins to influence an entire town? Sounds like a Stephen King horror. Anyway, the film was relatively cheap to produce, so Disney will probably turn a profit in the end. Joel Edgerton, on the other hand, still couldn't find a hit film with both hands. He may have to wait for Kathryn Bigelow's Zero Dark Thirty for that.
8. Hope Springs- $9.1M/$35M
9. Diary of a Wimpy Kid: Dog Days- $3.85M/$38.76M
10. Total Recall- $3.5M/$51.8M

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