And the first box office shocker of the summer goes to The Purge, with the horror film slicing and dicing its way past what should've been a clear-cut winner in The Internship. To say that it simply fared better than the Owen Wilson and Vince Vaughn comedy is an understatement, doubling its total and tripling it on a per-site basis. Its the latest micro-budget hit for Jason Blum's Blumhouse Productions, the studio behind Paranormal Activity, Insidious, and Sinister. Its $3M budget is astonishingly on the high side for them, but that was earned back quickly during a red hot $16M Friday debut. The Purge is basically helping to lead the charge of unexpected hits that don't fit into the normal summer mold, and you can throw The Great Gatsby in that mix as well. The 'C' Cinemascore suggests not everybody who attended was satisfied, but enough showed up that the debut is now the highest-grossing for an R-rated film that isn't a sequel or remake. Wait, what? Who keeps track of stats like that? Ugh.
2. Fast & Furious 6- $19.8M/$202.9M
In its third week, the latest installment of Vin Diesel's street racer franchise is closing in on $600M worldwide, and may surpass Fast Five's $626M haul.
3. Now You See Me- $19.5M/$61.4M
Pulling a strong second weekend out of its hat was the magician heist film, Now You See Me. Slipping only 33% from last week, the film is taking advantage of a marketing campaign that has painted it as a fun, star-studded heist romp in the vein of Ocean's Eleven, the likes of which we haven't seen in quite awhile.
4. The Internship- $18.1M
If The Internship starred anybody other than Vince Vaughn and Owen Wilson, the $18M opening wouldn't look so bad. But this is the superstar duo's first pairing in eight years, and with the marketing juggernaut Google behind it, this has to be considered a disappointment. It's certainly a far cry from the $33M Wedding Crashers earned in 2005, on its way to becoming one of the most successful R-rated comedies ever. The problem is that promos struggled to differentiate between this and the numerous other films Vaughn and Wilson have done which rehash the same central gimmick. We've seen them play mentors to geeky social outcasts so many times that The Internship didn't feel special, and so marketing was stuck with comparisons to an eight year old movie rather than coming up with something fresh.
5. Epic- $12.1M/$84.15M
6. Star Trek Into Darkness- $11.7M/$200.1M
7. After Earth- $11.2M/$46.6M
In only its second weekend, Will Smith's After Earth suffered the biggest drop of any film in the top 10. Falling a hefty 60%, this one was pretty much dead on arrival, and is stampeding towards the DVD bin in record fashion. It's not doing so bad overseas, reeling in roughly $48M for a global total approaching $100M, but this is still a huge blow to Smith's vaunted box office dominance.
8. The Hangover Part III- $7.4M/$102.4M
Remember this movie? Yeah, me neither. It probably sucked.
9. Iron Man 3- $5.8M/$394.3M
10. The Great Gatsby- $4.2M/$136.2M
Posts
0 comments:
Post a Comment